from Robson, C., & McCartan, K. (2016). Real world research : a resource for users of social research methods in applied settings. Chichester, West Sussex, United Kingdom : Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=cat01619a&AN=up.1189250&site=eds-live

1. The positivist view of science is discredited.
2. You can’t leave your humanity behind when doing research.
3. The quantitative and qualitative research have traditionally been considered as different research paradigms in the sense of distinctive belief systems carrying with them clear philosophical assumptions.
4. Quantitative: a focus on behavior feature (i.e. what people do or say)
5. Qualitative: a focus on meanings feature